Actor-filmmaker Farhan Akhtar, actress Richa Chadha, and singer Sona Mohapatra all tweeted quickly after customers criticized a emblem’s fragrance advertisements for allegedly glorifying rape culture. The creators have been chastised with the aid of using Farhan for their “tasteless and twisted minds.” Layer’r, a frame spray emblem, featured a pair having an intimate second internal a room in one in every of their advertisements. Three guys entered, implying that they, too, might take a shot. As the lady feared that they spoke approximately her, one of the guys took a fragrance bottle.
Farhan tweeted, “What particularly tasteless and twisted minds it have to take to assume up, approve and create those stinking frame spray ‘gang rape’ innuendo ads..!! Shameful.”
Richa Shared a tweet and wrote, “This advert isn’t an accident. To make an advert, a emblem is going thru numerous layers of choice making. Creatives, script, business enterprise, client, casting… Does anybody assume rape is a joke? Revelatory! This emblem, the business enterprise that made this advert want to be sued for the dirt they’re serving.”
Sharing a tweet, Sona wrote, “Theme – Gang-rape. Gagging when I noticed it right here on my Twitter timeline & questioning if giving them extra exposure is worse.”
According to information business enterprise ANI, the Information and Broadcasting Ministry has already ordered the industrial to be halted. According to the marketing and marketing code, an inquiry has additionally been launched. The marketing and marketing sparked a great outcry on social media, prompting the authorities to respond.