In less than a year, Twitter has an adiós offer to his version of stories called fleets. Inspired by the success of Snapchat’s stories, Instagram, Facebook and whatsapp, Twitter fleets were also ephemeral and remained faithful to their nature that will disappear on August 3.
In an official blog publication, the company stated that fleets could not win traction and could not inspire more users to join the platform or share their fleeting thoughts.
However, the company affirms that fleets gave them some important ideas and learning that will be used to improve Twitter as a platform. Once the fleets have gone, users will see Active Clone-Clone spaces of Twitter, at the top of their timelines in mobile applications.
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The VP of Twitter product, Illya Brown, says: “We build fleets to address some of the anxieties that Tweeting people have, people are mainly used by people who are already tweeting to amplify their tweets and speak directly with others”. Accepting that the product did not meet expectations, she says: “We will explore more ways to address what supports people from participating on Twitter. And for people who are already tweeting, we are focused on doing it better for you.”
Now, the micro-blog platform plans to add the function of the fleet to the Tweet composer to improve the regular tweeting experience. The features that will be implemented include: full screen camera, text format options and GIF stickers among others.
Twitter had recently announced that it will monetize the fleets with full screen text and video advertisements, however, due to low use, the company did not succeed in the generation of income. Although you are not sure if the advertisements will continue to appear elsewhere on the social networking platform.
Twitter has been, delayed, testing several new features such as an Emojis matrix so that users can express themselves better, Blue Twitter and, since the spaces obtained a decent traction, introduced ways that content creators generate some additional income using some additional income using some additional income using some additional income Superior best selling. Spaces.
Promising evolve as a platform, Brown said: “If we are not evolving our approach and without controlling the characteristics from time to time, we are not taking enough possibilities. We will continue building new ways to participate in the conversations, listen to comments and change direction when you can To have a better way to serve people who wear Twitter. “