A famous Kevin Costner film once said, “If you build it, they will come,” but when you have a new website for your business, you will have to do much more to make it a success.
Developing a website is the start of the process, and for you to ensure its success, you will need to ensure you do everything you can to drive traffic to it and develop your sales funnel. Below are some of the things you will want to do that can help boost your online exposure for your website and drive traffic to it to help get your business off on the right foot.
Audit Your Website
The first step is to get a reputable digital marketer or agency to audit your site and check its overall health thoroughly. You may think there will be nothing wrong with your website as it is brand new. However, web developers can often build excellent looking sites that are also functional, but they do this often without SEO in mind. The audit will look at many aspects of your website, including things such as:
- Page Titles
- H1 Headers
- Optimised Images
- URL Structure
- Content
- Meta Descriptions
When they know what issues the website has, they can then create a plan to prioritise and fix the problems which may hold your website back from performing as expected. Finding a reputable company offering website marketing in Australia is simple enough. Still, you will need to choose a company that can provide you with high-quality backlinks to increase your online visibility.
Building A Backlink Profile
To get your website noticed and drive traffic to it, you will need to boost your visibility in the search engines, which will involve a backlink strategy. Many different backlink types can send positive signals to the search engines, and you can find out what makes a quality backlink by reading even just a few related articles online.
You will need to ensure that you build a variety of different types of links to help create a natural-looking backlink profile, and building links too quickly is something you want to avoid. You can get your website penalised if the search engines suspect you are using spammy tactics or black hat techniques to gain an unfair advantage over your competitors.
Combine Your Efforts With Social Media
As well as looking at the health of your website and building backlinks, to maximise the effects of your efforts, you will also need to combine it with social media. You will want to use platforms that can add value to your business, and some of the most popular ones are:
- TikTok
To use these platforms to the best of your ability, you will need to create lots of high-quality content that resonates with users and your target audience. You can also link other marketing efforts to your social media, so they all work in conjunction with each other and give you as big a boost as possible. An excellent marketing strategy will have many facets to it, and combining them can make a powerful tool to ensure your business grows into the success of your dreams.
