After the release was limited in India at the end of last year and US beta at the start of 2021, YouTube expanded the availability of shorts, his tiktok competitors, up to 100 countries. When the company first introduces the format, some can see short. However, only those who are around two dozen countries can access the YouTube tool made for filming and editing shorts. With today’s announcement, the company makes the tools widely available, meaning you tend to see more and more clips appear on the platform.

Hug youtube from a short form video comes the same as Tiktok itself becomes a little more like YouTube. In early July, the company, after months of testing, gave all its users the ability to record up to three minutes clips. In dropping the 60 second limit, Tiktok said the goal was to give more creators of flexibility, especially for those who made cooking and beauty tutorials.