Instagram is loved by millions of people worldwide. This platform provides a plethora of opportunities for social marketers to share engaging video content for a global mobile audience. All you need is high-quality content to attract the audience. For this, one doesn’t require a big marketing budget, fancy devices, or celeb endorsements.

A little imagination and a well-thought-out video marketing campaign can help you make interesting videos, and boost engagement on your Instagram handle. That’s why we’ve compiled a list of 15 top Instagram Video ideas to help you create videos that will truly stand out.

• Engage with the audience via Instagram stories 

Instagram Stories help you connect with your followers daily, as these are easier to see than posts on your feed.

Furthermore, they also have an option to preserve the sequence so that your followers can access these slideshows at the top of your profile at any time.

• Live streaming 

Live streaming is one of the most effective ways to grow closer to your community. By going live, you can engage your audience in real-time videos. Doing this generates enthusiasm and requires no preparation. All you need is your phone and something to show off, such as an event or a hobby.

• Making teaser videos 

Teaser videos are a terrific method to promote forthcoming events or the launch of new items by giving viewers a sneak peek into some appealing parts of it. Always keep a running list of your planned projects to help you stay organised and on track. 

• Showcase your products with slow-motion videos 

A slow-motion video is essentially a collection of still images assembled to create a story. These types of videos can also be easily edited through Insta video editor. It is a fantastic tool for showcasing products in a unique way as it allows you to join objects in a variety of ways and create impressive and amusing creations.

• Share behind the scenes 

Behind the scene videos are best for connecting with your audience. After all, we are always keen to know more about the projects we follow or are interested in. In behind the scene videos, showcase your brand’s personality, workspace, and the processes that make your brand unique. It is one of the most enticing content video ideas.

• Include the team members 

Don’t forget to provide room for your teammates to join in your Instagram videos. Their thoughts and assessments of your firm might be highly motivating.

• Explainer videos 

Explainer films are a terrific way to show your audience the value of your product or service, the reasons behind your brand’s actions, and even the amount of time or money that certain quality components demand.

• Face value 

Filming yourself is also a smart idea for an Instagram video. Talking-to-the-camera videos attract an audience because they highlight the human side of your business, and can generate a lot of comments, tags, and real conversations about you.

• Focusing on others 

Displaying collaborations or initiatives you enjoy or support is another interesting way to keep your followers hooked to you. This allows you to show a different side of your business while also forming contacts that could be useful in the future.

• Playing with user-generated videos 

User-generated videos are excellent for gaining new viewers’ trust. If your followers appreciate your products and share real-life experiences based on them, then your new audience will be reassured. It’s also a technique to create content with little time or effort on your part!

• Countdown to release 

You can get your fans involved and excited about new product developments or releases with countdown videos. Besides generating excitement, these videos help repeat a message so that people will be reminded and expectations will be raised.

• Using a boomerang 

Boomerang is a fun and practical tool for capturing, sharing, and reliving all kinds of situations. This video style generates enthusiasm, and consumers may readily connect with it. It’s perfect for showcasing fleeting moments of joy!

•  Videos showing a time-lapse

Videos showing time-lapse are a simple technique to illustrate a small fraction of a larger piece of content by speeding it up. It’s a fantastic tool for showcasing upcoming events or product development. This feature is one of the widely used features by Instagram video makers.

• Using the rewind mode 

Use the rewind feature to reverse your movie and start it from the beginning, which will add to the thrill.

• Do QnA

It’s a good idea to hold some question and answer sessions now and again. Customers, brand ambassadors, team members, and experts can all participate in a humorous debate about any topic relating to your organisation.

How are the videos on Instagram changing?

In December 2021, Instagram head Adam Mosseri shared a short video describing the platform’s 2022 priorities. In the video, Mosseri explained that the platform plans to do a lot more with video in the coming year, confirming that the service is “no longer just a photo-sharing app.”

So, what precisely does that imply? Despite the lack of specifics in the video, Mosseri confirmed that Instagram’s primary focus would be on increasing Reels, with the goal of eventually concentrating video content around the short-form offering.

The platform has discreetly backed away from longer-form content in recent months.

In October 2021, Instagram discontinued the IGTV brand, merged videos up to 60 minutes in length into the main feed, and moved Instagram TV programming to a separate app.

Reels, on the other hand, has swiftly become a staple of the social media platform since the feature’s launch in August 2020. Since late 2020, the short-form video format has occupied a significant position on the Instagram home screen menu, and reels have appeared often in Instagram feeds since late 2021.